Portal de Las Torres de Cotillas
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Fripozo has been awarded at the International Festival of Social Advertising, Publifestival, for its advertising campaign "Share has made us great". The jury has valued more than 500 pieces where the differential factor has been the contribution of social content.
Fripozo's campaign highlights the importance of a generation, the millennials, who have led the social changes of recent years and have revolutionized the way they move, to stay, even to get to know each other around the concept of sharing.
Currently, consumers not only look at a product or a service, they seek to exchange values ​​with the brands with which they are related.
In this line, the axis "We are made to share" as communication territory of Fripozo, makes the ingredients are given so that "sharing" is a rising value between the brand and its public.
Fripozo's products respond to this concept of sharing, since Crunchy, Tenders or Croks allow to take the concept of street food to home.
Fripozo is a company that produces deep-frozen foods and belongs to the Fuertes Group, whose flagship is ELPOZO ALIMENTACIÓN.
Source: Grupo Fuertes
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