Portal de Las Torres de Cotillas
www.portaldelastorresdecotillas.com
| It has about 150,000 references, between products and services, and will be fully subsidized for merchants throughout 2021 | The City Council of Las Torres de Cotillas has presented today, Monday, January 25, "Las Torres Market", the largest local marketplace in Spain, which is made available to small local businesses for free throughout 2021.
"This great electronic commerce platform currently offers some 150,000 references, between physical products and services, divided into 12 categories, "explains the Councilor for the Economy, Francisco Jesús López Manzanera.
The mayor informs that there are currently 20 establishments in the municipality and that the next local marketplace in number of articles is Zaragoza, which remains at 25,000.
This virtual commercial tool includes local and national logistics adapted to each business, search engine positioning (SEO), communication tools, secure payment system and other functionalities aimed at allowing any business to start working online easily and efficiently.
"It is very simple to use for merchants, who only have to worry about uploading their products, as if fixing their showcase, thus reaching new customers and markets and providing the opportunity to access technology and means that It would be impossible for them individually, "says the mayor, who as an example cites sales already made to Madrid during the testing period.
Technological transformation This initiative to revitalize and boost the sector seeks to reduce the impact of the pandemic on the local economy, promote digitization and technological transformation of businesses, contribute to increasing local consumption and making it more sustainable. "We seek to modernize small businesses with a new sales channel adapted to the times we live in.
It helps to find new market niches where they can increase their productivity and open up a future for the commercial sector that is already here," says the Torreño mayor, Joaquín Vela Fernández.
"It is evident that electronic commerce has had a great impulse in this crisis derived from COVID-19, but this should not mean the disappearance of small businesses, of local businesses that give life and atmosphere to our streets and our people On the contrary.
We must complement it, understand it as the opportunity to carry out changes that help us move forward, "emphasizes the mayor.
"It is very important that, among all of us, we support and promote local commerce and that these benefits remain in local businesses instead of going to the international technology giants, which in many cases barely pay taxes in our country In the same way, we contribute with this initiative to promote the fundamental role that small local businesses play in giving life to our streets, the promotion of sustainable development, the distribution of wealth, the reduction of inequality, the generation of inclusive economic growth and care for the environment ", he underlines.
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Source: Ayuntamiento de Las Torres de Cotillas
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