Portal de Las Torres de Cotillas
www.portaldelastorresdecotillas.com
Fripozo, company Strong Group closed the year 2013 with a growth of over 9%, which contrasts with the evolution of the frozen food market, which has fallen by 1.8% in value, data dimensioned very favorably annual balance sheet of the firm.
To achieve this behavior and achieve an annual turnover of 77.5 million euros, Fripozo, has shifted the concept of "innovation" as an internal process, transforming it into "innoVENDO" which is based on a clear results-oriented approach.
The quest for innovation that is relevant to consumers has resulted in the launch of a new range of unique products in the market, the range "Warm & Ready", a selection of breaded and crispy foods prepared pan ... without oil.
Thus a form of cooking easier, faster, cleaner and healthier is achieved, reaching one of the goals every day requesting the public as a selling point.
The successful product line "Warm and Ready" has expanded its range with a line of sauteed and prepared for preparing scrambled eggs in the microwave and have a high content of york, turkey or bacon that enhance its flavor and nutritional value, constituting one of the most innovative products and greater acceptance of newly built.
Company sources also reflect the significant growth achieved in channel restoration where the growth was 17% last year, again in a recessionary environment.
This new promotion and development is based on a combination of power solutions specially developed for the restorative approach and customer-oriented advice.
The CEO of the company Vicente Soto said that "the aim of Fripozo is to help their clients restore them go better every day so they can retain their guests, making them common."
The examination which the products undergo daily and is demanding.
Thus, the bar rises Fripozo to achieve and maintain the confidence of those responsible for restoration.
The activity of the organization focuses on the development and marketing of a wide range of frozen foods, is a company belonging to Grupo Fuertes, whose flagship is ELPOZO FOOD.
Source: Grupo Fuertes
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